is a crucial prerequisite from consumers to the industry. With numerous brands vying for attention at the retail shelf; our consumers’ nowadays need packaging other than for safe movement of their products from the shop floor to the retail counter, also attractive packaging to catch the attention of the end user.

Packaging has the power to create a demand for new products by providing a marketing medium. Mineral water, butter milk etc. marketing has been made possible because of availability of proper primary packaging. Exports of fruits & vegetables have grown thanks to increased shelf life by inventive packaging.

Quality at present times does not only mean an excellent product but also signifies aesthetics & innovation.     

With the economic slowdown profitability of any business depends not only on the price the customer is willing to pay, more so on cutting corners on costs. The savings on our costs can be by shifting from the buyers’ specification based order to functional product mix. Cost curtailment by way of streamlining processes, waste reduction, right sourcing of raw materials, technology up gradation or by greater economies of scale.

The conference logo with a “Q” in tandem with a “C” symbolizes balancing quality & cost.  It is a tussle between quality & cost which needs to be debated in the conference. The theme suggests returning to the basics; keeping ones house in order & using available know how to meet the consumers’ need of world class packaging at efficient cost economisation. The theme not only advocates cost reduction, it also emphasises quality comes at a cost & creating buyer awareness to shell out the just dues to the industry.